Communication and Outreach (Theme 7)
Theme Leader - Dr. Margaret Ashwell
Theme 7 raised awareness of the Early
Nutrition Programming Project, disseminated findings from the project and promoted
the exploitation of new strategies and technologies arising from the project.
These aims will be carried out through work packages focussing on dissemination,
exploitation and media relations.
Much of our dissemination activity was web-based with the creation of an
interesting and informative website as a primary objective. This
provided a platform for communicating up-to-date news about the project while a
sign-up facility allowed us to target and engage with interested groups and
send out regular e-mail alerts. Abstracts and posters produced by members
of the consortium were also available on the website.
Nevertheless, paper-based materials were also
produced and these included a glossy brochure introducing and outlining the
aims of the project and regular newsletters. Two international conferences
were held during the lifetime of the project and the proceedings of these
A panel of experts drawn from areas with relevant expertise advised on how
the results from the project can best be exploited and their uses maximised (see
Theme 9). They explored the potential for the
production of targeted ranges of food products and services for infants and
pregnant women and helped identify health care practices which will benefit
from the application of the project's findings.
This involved both promoting the overall topic of Early Nutrition
Programming as well as the specific work of the project to the relevant media
and specialist press, together with dealing with enquiries from the media about
the project. The media centre publicised the project through press
releases, one-to-one briefings at conferences and via web-casts and provided
material for the press offices of the partner institutions. It also
provided an ongoing resource and training centre for advising members of the
consortium on dealing with the media.